Business Development Strategies
Business development is the strategic process of identifying opportunities, building relationships, and driving sustainable growth. In today's competitive market, organizations need skilled professionals who can expand market reach and create value.
What You'll Learn
Market Research & Analysis
Lead Generation & Prospecting
Partnership Development
Sales Strategy & Negotiation
Business Planning & Forecasting
Relationship Management & CRM
Our Pedagogy: Learning by Doing
Our business development program focuses on practical skills through real business scenarios and case studies. Students learn to identify opportunities, build strategic partnerships, and drive measurable business growth.
Program Highlights
- •6-week intensive business development curriculum
- •Real business case studies
- •Sales and negotiation training
- •Industry expert mentorship
- •Business development certification
Career Outcomes
- •Business Development Executive
- •Sales Manager
- •Partnership Manager
- •Market Research Analyst
- •Strategic Planning Specialist
Weekly Programme
Week 1
- Introduction to Business Development
- Market Analysis and Research
- Competitive Intelligence
- Opportunity Identification
Business Development Fundamentals
Week 2
- Lead Generation Strategies
- Prospecting Techniques
- Cold Calling and Email Outreach
- Qualifying Prospects
Lead Generation & Prospecting
Week 3
- Sales Process and Methodology
- Presentation and Pitching Skills
- Negotiation Techniques
- Closing Strategies
Sales & Negotiation Skills
Week 4
- Strategic Partnership Planning
- Partner Identification and Evaluation
- Partnership Agreements
- Relationship Management
Partnership Development
Week 5
- Business Plan Development
- Financial Forecasting
- Growth Strategy Planning
- Performance Metrics and KPIs
Business Planning & Strategy
Week 6
- Customer Relationship Management
- Sales Pipeline Management
- Career Paths in Business Development
- Capstone Project: Business Growth Strategy
CRM & Career Development
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