Marketing Mastery

₹27,999₹20,000
100% RemotePlacement AssistancePractice based learning

Marketing is the engine of business growth. In the digital age, marketers must master both traditional and digital channels to create compelling campaigns that resonate with target audiences and drive measurable results.

What You'll Learn

Icon

Digital Marketing Strategy & Planning

Icon

Content Creation & Brand Storytelling

Icon

Social Media Marketing & Management

Icon

SEO, SEM & Performance Marketing

Icon

Marketing Analytics & ROI Measurement

Icon

Campaign Management & Optimization

Our Pedagogy: Learning by Doing

Our marketing program combines creative thinking with data-driven strategies. Students work on real campaigns, analyze market trends, and use industry-standard tools to develop comprehensive marketing skills.

Live campaign development projectsSocial media strategy workshopsAnalytics and reporting sessionsCreative content development exercises

Program Highlights

  • •6-week intensive marketing curriculum
  • •Hands-on campaign creation
  • •Industry-standard marketing tools training
  • •Real brand case studies
  • •Digital marketing certification

Career Outcomes

  • •Digital Marketing Specialist
  • •Content Marketing Manager
  • •Social Media Manager
  • •Marketing Analyst
  • •Campaign Manager

Weekly Programme

Week 1

    Marketing Fundamentals

  • Marketing Mix and Strategy
  • Target Audience Identification
  • Brand Positioning and Messaging
  • Market Research Techniques

Week 2

    Digital Marketing Channels

  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Email Marketing Strategies

Week 3

    Content & Social Media Marketing

  • Content Strategy Development
  • Social Media Platform Management
  • Influencer Marketing
  • Video Marketing and Production

Week 4

    Marketing Analytics & Tools

  • Google Analytics and Insights
  • Marketing Automation Tools
  • A/B Testing and Optimization
  • ROI Measurement and Reporting

Week 5

    Campaign Management

  • Campaign Planning and Execution
  • Budget Management and Allocation
  • Performance Monitoring
  • Campaign Optimization Strategies

Week 6

    Advanced Marketing & Career Prep

  • Emerging Marketing Trends
  • Marketing Career Opportunities
  • Portfolio Development
  • Capstone Project: Complete Marketing Campaign

Similar courses

Customer Service

Customer Service

4.5(5 reviews)

Build expertise in CRM, conflict handling, retention, service quality, and client engagement.

Retail

Retail

4.2(5 reviews)

Enhance customer experiences and drive sales with expert retail strategies.

Finance

Finance

4.4(5 reviews)

Understand banking ops, finance analysis, services, and compliance in financial institutions.