Retail Excellence
Retail is where products meet people. From flagship stores to mobile checkouts, retail is evolving fast—blending physical and digital experiences into seamless, consumer-driven journeys. India's retail market is projected to reach $2 trillion by 2032, and it needs professionals who understand customers, technology, and operations.
What You'll Learn
Retail Store Operations & SOPs
Customer Psychology & Selling Skills
POS Systems, Billing & Inventory Replenishment
Visual Merchandising & Display Strategy
Digital Retail Tools: WhatsApp Business, Meta Ads, CRM
Omnichannel Experience Management
Our Pedagogy: Learning by Doing
At Back2Basiics, our Skitre360 model delivers real-world training through practice-first learning. Learners experience the full retail journey—from shelf design and stock audits to sales pitching and digital engagement. Our students train like they're already on the job.
Program Highlights
- •6-week, immersive industry-first curriculum
- •Practical sessions in mock store environments
- •KPI dashboards to monitor skill growth
- •Live case studies from Nykaa, DMart & Reliance Retail
- •Career mentorship + resume-ready project experience
Career Outcomes
- •Retail Sales Executive
- •Store Manager Trainee
- •Visual Merchandiser
- •E-commerce & Retail Associate
- •Customer Experience Specialist
Weekly Programme
Week 1
- Understanding the Indian Retail Landscape
- Consumer Behavior & Psychology in Retail
- Types of Retail: E-commerce, Modern Trade, D2C
- Role Mapping: Retail Sales, Visual Merchandising, Store Operations
Foundations of Retail
Week 2
- Sales Fundamentals in Retail
- Product Demonstration & Cross-Selling Skills
- Building Trust and Rapport with Customers
- Handling Objections and Difficult Customers
Sales & Communication Excellence
Week 3
- Retail SOPs (Standard Operating Procedures)
- Inventory Management & Replenishment
- Visual Merchandising & Store Layout
- POS Systems, Billing & Store Audits
Store Operations & Inventory
Week 4
- Retail Promotions and Campaign Design
- Pricing Strategies and Discounts
- In-store Marketing & Loyalty Programs
- Using Digital Tools for Retail Growth (Google Trends, WhatsApp Business)
Marketing in Retail
Week 5
- Retail Technology: CRM, ERP, AI & Automation
- Data Analysis & Forecasting in Retail
- Case Study: DMart, Nykaa, Reliance Trends
- Role Play: Retail Simulation Activity
Tech in Retail & Retail Analytics
Week 6
- Retail Job Roles & Career Mapping
- Resume + Portfolio Building (Retail-focused)
- Guest Speaker from Industry + Career Mentorship
- Capstone Project: Build a Retail Business Plan
Career & Industry Readiness
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